Tracey O’Neill, CVA: Key Steps to Effective Volunteer Engagement in a Post-Pandemic World: Rethinking the Volunteer Engagement Cycle
In recent years we have tracked changes in volunteer expectations – their demand for flexibility, opportunities to develop their skills and to have pathways to employment, connection with their community and evidence that the work they do makes a difference. We have simultaneously seen a reduction in the hours volunteers contribute and the length of time they stay in their role. Across the world the current global pandemic has accelerated the need for us to respond to these changes differently to ensure the sustainability of our programs. The often-cited Volunteer Engagement Cycle is a model that many have used to frame their volunteer engagement work, but it is outdated and can limit our ability to successfully engage volunteers. In this session we will explore a reimagined Volunteer Engagement Cycle – one that supports thinking strategically, that helps us achieve the outcomes volunteers are seeking, and that can lead to increased impact. Come and challenge what you thought you knew, reimagine your role as a leader of volunteer engagement, and find new solutions to ongoing issues.
Track: The New Volunteer Manager
Julia Campbell: How to Drive Volunteer Engagement with Social Media
The COVID-19 pandemic, a polarizing political climate, and calls for racial justice have upended the entire nonprofit landscape. It is no longer business as usual for volunteer managers. With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their volunteers and spread their messages online? How can you re-focus, re-prioritize, and get yourself back on track with your social media marketing? In this workshop, social media and digital marketing expert Julia Campbell will walk you through the secrets to successful building your volunteer program with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.
Track: Connecting in a Disconnected World
Dr. Laura Keyes and Dr. Norman Dolch: Cast Your Net: Leveraging Technology in Volunteer Management
This session explores the role of technology in volunteer management. Session participants will consider and discuss the latest in how technology is being used in the nonprofit sector to connect with potential volunteers, recruit volunteers, and to manage volunteers. Specifically, presenters will provide a framework for data collection through a volunteer management systems from basic methods such as volunteer applications and interviews to advanced customer relationship management (CRM) and information technology platforms. Participants will explore opportunities for data collection, data maintenance, record keeping, storage, and information security through a range of platforms including organizational website, social medial and third party hosting sites. Participants will apply key data and technology concepts to volunteer management case studies and evaluate alternative scenarios related to data collection, data management and data security. Individuals will collaborate with peers to develop potential IT solutions for volunteer management in response to the case study dilemma.
Track: Virtual Engagement 2.0
Susan Sanow, CVA: Managing Up for Volunteer Managers
Whether or not you are officially the boss of anyone or even if you have the word “manager” in the title, chances are that as the leader of volunteers, you are managing people, projects or both! We will consider your roles as a leader to your volunteers as well as the other leaders in your organization. We will talk about determining what volunteers really want and what your boss really wants… and how to adjust your work practices whether managing up or down.
Track: The New Volunteer Manager
Beth Steinhorn: Nurturing a Team in a Hybrid World
Whether volunteers serve on-site, off-site, or from their living rooms, ensuring that volunteers feel a part of something bigger than just themselves can transform one-time volunteers into truly engaged and committed volunteers. Individuals often start volunteering to make a difference, but they stay when they develop relationships and feel a part of a team. In this session, discover tactics based on 7 research-based principles of community-building to nurture your team of volunteers by structuring virtual roles, leveraging social media, strategically designing communications, checking-in regularly, and celebrating together – even if virtually. Remember, individuals often start volunteering to make a difference, but they stay when they develop relationships and feel a part of a team. So, building those relationships and nurturing community among virtual volunteers today will serve your future well. Participants will receive a Volunteer Teambuilding Checklist to use in their own work.
Track: Emotional Intelligence on the Front Lines